We reimagine the everyday

At WooliesX, we're on a mission to create better experiences together, for a better tomorrow. We create a truly connected customer experience that is human and warm, driven by our purpose: to make our customers’ everyday lives easier.

Since 2017, WooliesX has formed a critical part of the Woolworths Group. Our organisation is powered by the brightest minds in e-commerce, technology, media and data to transform the way people live and shop.

Our organisation hinges on both B2C and B2B relationships. We collaborate with our partners to activate a dynamic retail ecosystem and create initiatives our customers know and love– like Everyday Rewards, one of Australia’s most popular loyalty programs. Alongside Woolworths Supermarkets, we’ve helped make online shopping simpler and more intuitive and were awarded #1 in customer satisfaction for online groceries by Canstar for our combined effort. 

The success of our entire business is because of our team. We support diversity, through the potential we unlock together. We’re resourceful and open-minded, welcoming and willing to experiment. We encourage fresh ideas and help each other be better by providing ongoing career opportunities to grow and evolve.

It’s how we bring the future to life for our customers and our team, in everyday moments that matter.

Businesses we look after

Phone showing the Everyday Rewards App alongside an Everyday Rewards Card

Everyday Rewards

Our loyalty program is about giving members more value, more ways to collect points and more ways to be rewarded. From money off your shopping to Qantas Points, personalised offers and freebies, to exclusive member benefits, it’s our way to help our members enjoy a little more everyday.

Woolworths Team member placing groceries in a car boot


Our convenience propositions offer a range of different services to meet our customers’ needs like online shopping, Delivery, Pick Up and Direct to Boot.


A woman scrolling through her phone


The Woolworths app and Scan&Go are our digital touchpoints connecting in-store and online experiences. Value-adding features like digital catalogue Specials, in-app lists, aisle navigator and recipes make shopping, planning and meal inspiration simple.

A person looking at their phone screen in a supermarket


The Woolworth's Group's innovative retail media company partners with Woolworths Supermarkets to ensure brands can better communicate with customers on their shopping journey, curating more in-store and digital commercial opportunities. 

A person holding a phone looking at Everyday Market

Everyday Market

Our curated customer offering of extended product ranges, brands and categories from homewares to pet care and beyond.


Meet the team

Surrounded by a hugely diverse and highly skilled workforce, you’ll be challenged to push your thinking beyond your comfort zone. Find your place in our passionate team of change-makers today.

“I make an impact by influencing the future of Financial Services by shaping and personalising customer experiences 

— Sara, Content Manager at WooliesX

Ways of working

The world we live in continues to drive the need for frictionless shopping; customers are looking for faster services, more seamless experiences, and better value. These customer needs are at the core of every decision. 

Our agile way of working trades hierarchy for horizontal structures. It means empowered teams can make business decisions and deliver value to customers faster. After all, speed to market is critical.